All about the 10-step plan

Read more about the 10 steps to getting amazing skin.

What is the 10-step Korean Skin Care Routine?

It’s the secret to getting the most amazing skin of your life. The 10-step Korean Skin Care Routine is the skin care regimen that includes thoroughly cleansing, exfoliating, treating, intensely hydrating, and applying SPF during the day. This regimen was inspired by women in Korea who are experts in taking care of their skin from an early age.

Do I need to follow all 10-steps? Do I have to use Korean products?

No, following all 10-steps is optional and only you know what’s best for your skin. While Korean women are dedicated to their skincare and believe in the layering technique, you should choose what works for your unique skin type. The use of exclusively Korean products is also optional. It’s a good idea to start with the most essential products that will make a dramatic difference and gradually incorporate additional steps to your routine.

Why don’t you have a 10-step Korean Skin Care set for Sensitive skin?

Having said that, we always recommend speaking with your doctor and taking the precautionary measures you see fit throughout your pregnancy. We want you to feel assured that you’re using only the right products for your precious little one!

General Product usage questions

Need to know more about the general guidlines?

What products are unsafe for me to use while I am pregnant/nursing?

No. We do not sell any products with bleaching or whitening ingredients. Products with names or descriptions that include the word “whitening” simply mean ‘brightening,’ and they help even out your skin tone and brighten your overall complexion. Your skin will not literally turn ‘white’.

I’m a total K-Beauty novice, what do I need to know to get started?

The first thing to know is that every person’s skin is unique, so skin care (Korean or not) is very personal and all about finding out what works best for you. This means skin care is very much a trial-and-error process and there really isn’t a foolproof way to get it right the first time. It’s also important to note that your skin is always changing so your skin care needs will also change over time.

What brand or product is all-natural or organic?

For a product to be truly 100% organic, it would also be entirely free of preservatives. Unfortunately, many companies mislabel their organic products—if a product was entirely organic, it would also go bad pretty quickly. As a result, you should be vigilant of any beauty products labeled as 100% organic. No industry standards or regulations are in place for organic skincare.

However, you’ll be happy to know that many Korean beauty brands do focus on using natural and gentle ingredients in their formulas.